Psaros / News

The art of urban living redefined by The Chelsea

Inspired by the sophisticated apartment lifestyle of New York City, a new Beaufort Street development is set to redefine the art of urban living in Perth. 


The Chelsea by Psaros is an exclusive development of 41 boutique apartments nestled between Mount Lawley and Northbridge at 273 Beaufort St. Like its New York name-sake, The Chelsea will add a new cultural element to the area with specially-designed murals flowing from its external façade to the walls within.


Buyers will also have the opportunity to customise their home with a selection of interior wall artworks by the appointed Perth artist Leanne Bray.


This exclusive option will allow buyers to add a personalised touch to their new apartment, according to company CEO Danny Psaros.


“The Chelsea represents a really exciting combination of individuality, artistic energy and contemporary apartment living in one of Perth’s trendiest and most sought-after precincts,” Mr Psaros said.


“It offers a unique kind of lifestyle for those who revel in the excitement of city living.


“Not only will each apartment look visually spectacular, but The Chelsea will be built with a focus on sustainability to ensure that the project remains on the cutting edge of design and technology well into the future.”


Drawing inspiration from the famous New York hotel, The Chelsea will comprise 16 one-bedroom apartments and 25 two-bedroom apartments, starting from $389,000.


Each apartment will feature spacious interiors, expansive balconies and sustainability initiatives designed to combat rising energy prices.


“From the ground up, all our developments are designed with sustainability in mind,” Mr Psaros said.


“The Chelsea is a prime example. It will be built with a level of architectural innovation that integrates sustainable design with style to form one of Perth’s most unique projects.


“But for most residents at the Chelsea, it’s equally exciting outside their apartment. Beaufort Street is arguably Perth’s most eclectic social precincts Great restaurants, retail outlets, bars, theatres and plenty more is literally on the doorstep of The Chelsea.”


To enquire about apartments at The Chelsea, register your interest at or call Sven Robertson 0419 984 368.