Psaros / News

Greening The City One Development at a Time

The Chelsea by Psaros will bring some dramatic foliage to its very urban location on Beaufort Street.

Featuring exterior planter boxes to both balconies and property façade, the foliage will grow to create an appealing ‘green’ building for neighbours and passersby. On the interior, residents can enjoy herb gardens on the communal walkways and citrus trees on their balconies.

Psaros CEO Danny Psaros said, “Surrounded by cafes, restaurants, street art, boutiques, music and bars, The Chelsea by Psaros is immersed in the urban culture of Northbridge and Mt Lawley. It’s not only exciting because living here offers a truly vibrant lifestyle, it’s exciting because the sustainability initiatives we’ve included bring something different to the area and for its residents”.

In addition to the communal gardens and built-in planter boxes, The Chelsea features a host of Psaros trademarks – it is boutique size, only 41 one and two bedroom apartments over 5 levels, provides solar power, energy monitoring and electric vehicle recharge stations.

The Chelsea is one of twelve projects the company has built in the last decade over a one square kilometre radius immediately East of Northbridge, and has helped to completely transform the precinct from semi-derelict to a vibrant cosmopolitan district.

Psaros CEO Danny Psaros said, “The increase in apartments has had a tangible benefit on the area.  As people have moved in - over 1,000 new residents in Psaros apartments alone - we’ve seen more restaurants, cafes and retail outlets pop up, leading to more people wanting to move to the area and the cycle continues”.  

As old warehouses and car parks have been turned into striking buildings housing hundreds of new residents, Perth’s inner city North East has become prime real estate.

“We’re proud of the positive impact apartment development has had on this once forgotten area. The completion of The Chelsea is indeed a milestone, it’s not only the twelfth project in ten years, it is also representative of what Psaros is about – exciting, sustainable lifestyles.”

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